FIJI Resources

Guides for brokerage owners

Practical articles on what drives brokerage value, how to plan a confidential sale, and how to find qualified buyers — written for residential brokerage owners.

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Articles

Start with the questions brokerage owners ask most often.

Financial charts and dashboards with the headline How Much Money Does Your Brokerage Really Make? Why EBITDA does not always tell the whole story. By Brad Clayton.

October 12, 2026

How much money does your brokerage really make?

Brad Clayton on why EBITDA doesn’t always tell the whole story: what EBITDA is, what people really mean by a “multiple of EBITDA,” and why sustainable cash flow is the number to understand before debating the multiple.

Brad Clayton speaking on a panel at the RISMedia CEO & Leadership Exchange, with the headline The New Playbook for Independent Real Estate Brokerages. Thoughts from the 2026 RISMedia CEO & Leadership Exchange. By Brad Clayton.

October 8, 2026

The New Playbook for Independent Real Estate Brokerages

Brad Clayton’s takeaways from the 2026 RISMedia CEO & Leadership Exchange: why the transaction is now the scarce resource, the four consolidations reshaping real estate, and the new playbook for independent brokerages.

Brokerage owner holding a tablet and coffee beside a laptop, with the headline Thinking of Selling Your Brokerage? Start preparing before you are ready. By Brad Clayton.

October 5, 2026

Thinking about selling your brokerage? Start preparing before you’re ready.

Brad Clayton on preparing a brokerage for sale three to five years out: a baseline valuation, clean financials, expense creep, personnel costs, lease timing, technology, owner splits, and owner dependence.

Glass panels showing Net Income and Sustainable Cash Flow charts with the headline How Is a Real Estate Brokerage Valued? Net Income does not equal Sustainable Cash Flow. By Brad Clayton.

September 29, 2026

How is a real estate brokerage valued?

Brad Clayton on how brokerage valuation actually works: normalizing the financials, determining how sustainable that cash flow is, and why the multiple is the last step, not the first.

Laptop and desktop screens with an estimated value chart and the headline Your brokerage is worth $5 million. Is your 10% interest worth $500,000? By Brad Clayton.

September 24, 2026

Your brokerage is worth $5 million. Is your 10% interest worth $500,000?

Brad Clayton on why a 10% ownership stake isn’t automatically worth 10% of company value — control, marketability, DLOM, and reading the operating agreement first.

Sailboat facing a towering storm wave with the headline The Silver Tsunami Is Not Coming. Read the tide. Set your course.

September 21, 2026

The Silver Tsunami is Not Coming.

Brad Clayton on brokerage succession, consolidation behind the transaction, and how independent brokerages can compete by training agents and using AI without replacing the relationship.

Laptop and charts with the headline What is your brokerage worth? Profitability is critical, but it is only part of the valuation. By Brad Clayton.

September 21, 2026

What is my real estate brokerage worth?

Brad Clayton on why brokerage value starts with sustainable cash flow, what a 3.0x–4.0x multiple really means, and whether the business can continue without the owner.

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